I’m a design student and yet I haven’t done a post on actual design yet. I think that can be classified above slightly disgraceful. I should really be writing an essay analyzing different ways of interpreting French nuances in an 18th century painting, but as you can probably tell, it’s not particularly riveting. Instead, I’d rather do this.
A few months ago, I was approached to design a logo and menus for a new restaurant opening up in Toronto. Exciting! I’ve done a bunch of corporate identity work in school and a couple of logos and business cards here and there, but this seems to me like my first actual real life work, so now that it’s basically complete, I wanted to do a little “process” behind how I worked towards the final product.
This particular project wasn’t too extensive as the client already had a pretty clear idea of what they wanted, so it was just my job to execute in a cleaner style than what they had.
When they sent me this photo, I was ecstatic. This is my first real big sign out in the real world. Sure, I’ve got some business card design or posters floating around somewhere, but this is a permanent fixture on a building on a real road in a real city. This feeling is something I’ve never felt before. Excitement, pride, something something?? This is probably what Ted Mosby was talking about when he told his kids about the first building he designed in New York. Yes, I feel like that. I think this feeling is what is going to keep me in the field. I will definitely be going to this place to eat, so when it opens, you guys can all expect a restaurant review too.